Designed by an innovative woman in Sudbury, and featured on “The Shark Tank”, Alicia Woods found inspiration in her employment within the mining industry, by designing female friendly gear for women who work at the site level, in Canadian mines.

Article Highlights

“The first-annual Hard Hats and High Heels event will bring together a rather odd couple: the Canadian fashion industry and women in the mining industry, many of whom are part of the Women Who Rock informal networking organization whose goal is to empower women who work in the industry.”

“Mining is male-dominated and maybe clothing is not considered important or seen as frivolous,” said Elena Mayer, president and founder in 2014 of Women Who Rock in Toronto.But students tell us that no one puts enough emphasis on wardrobe, whether it’s in the mine or the office,” said Mayer, PwC Canada’s senior manager of client relationships.”

Visit The Toronto Star for the full article “Covergalls clothing line featured in Women Who Rock fashion show”.08